Overall Vehicle Effectiveness (OVE) is an aggregate measure of vehicle performance for road freight transportation. OVE classifies activities as either adding value to the end customer, or non-value adding, waste. We show that OVE erroneously awards higher values to less efficient routes when a vehicle delivers to multiple destinations. This round-trip problem arises because OVE does not completely distinguish value from waste during freight movement. To solve the problem, a new component, route efficiency, is introduced to the OVE equation. This measures the actual route against the optimal route in terms of energy usage, so that a more efficient route will receive a higher rating. To achieve this effectively, the optimal delivery route needs to be computed in advance. This is a NP-hard combinatorial optimisation problem, commonly known as the travelling salesperson problem (TSP). The OVE measure is then re-classified to include revised components that measure delivery, time efficiency, quality and route efficiency to prod uce a Modified OVE - MOVE performance measure.