welcome to bullwhip.co.uk

the source for solutions to the bullwhip problem in supply chains

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Looking for a place to take holiday in South Devon, UK? Then why not visit Olde Barn Gardens Holiday Cottage.  It sleeps up to six people and is in a really great location!

Welcome to bullwhip.co.uk.   This is my small website devoted to the fascinating, widespread and costly supply chain problem that I spend a lot of time researching and teaching.  

So what is the bullwhip problem?   Well as replenishment orders flow up a supply chain from the consumer (perhaps ourselves in the supermarket) to the supplier, the fluctuations in the order rates increases.   This is an expensive supply chain property that impacts upon a companies profit (it affects inventory levels, customer service levels and capacity costs), public image, environmental impact, the quality of life of it employees, the wider community and all of human society.  

Now there is much debate about whether the bullwhip problem actually exists, whether a solution exists and what precisely are the economic consequences of it.  I hope this website will become a source of information on this.  

If you would like to know more about my bullwhip research, you can watch a video of me talking about bullwhip for UKFutureTV by clicking here.

Steve Disney

 

      

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18 October 2011.  Updated Events. 

 

 

Disclaimer: If you would like to make a contribution,  if I have made an error, linked to a website I should not have, made an important omission, infringed on IPR or anything else please email me, I am trying to be careful, but mistakes do happen. Whilst  I have taken due care that the information contained herein is correct to the best of my knowledge, but I accept no responsibility for any consequences of any advice given on this website.  No responsibility is taken on the content in external websites either.